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Mark Armstrong's avatar

I liked "spine out" and "face out," and how face out "gives the cover a chance to do its job."

Ditto: how "the terrifying truth (about placing an order) is that it’s a 30-second decision, 90% based on the cover," and how you don't look at the text "until a cover jumps out at me." Yes, indeed-- the power of a good visual.

And I must say it's a pleasure to hear someone say that good endorsements (cover quotes from other authors) are tricky because "so many books have brilliant endorsements and you’re never quite sure whether that is an accurate guide to the quality…" Truth!

I really enjoyed the interview-- very insightful. 👍

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Hilary Minor's avatar

I've come across "Make a blind Date with a Book" recently. What a genius idea!

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Tom Rowley's avatar

They’re great!

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